Giles 1973 observed du ring an interview tha t the language o f the interviewee changed from formal to. Communication accommodation theory cat allows us to manage our personal and social identities. For instance, piaget maintains that egocentrism is related to language learning as an inner speech and can affect on differentiation in cognitive development. While some claim that this undermines the theorys integrity, the changing nature of western society suggests that this theory may need to be extensive in order to understand multiple populations. It explores the different ways in which we accommodate our communication, our motivations for doing so, and the consequences. Speech accommodation theory sat is more recently referred to as communication accommodation theory cat. The accommodation model process of speech accommodation. First developed by howard giles and nikolas coupland in language. Cat includes a wider range of factors as accommodation can occur at diverse levels such as variation in the use of a wide range of linguistic, prosodic, and nonverbal features such as accent features pronunciation, intonation, speech. Convergence is when we change our speech styles to be more like the person we are speaking with. Like speech accommodation theory, communication accommodation theory continues to draw from social psychology, particularly from four main sociopsychology theories. Nov 29, 2011 accommodation theory slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. In the first volume of this kind for years, the editors have assembled a definitive view of the discipline bringing together much original work in sociolinguistics, ranging from fundamental theoretical statements and methodological articles, to classic explorations in dialect and style variation, language attitudes and stereotyping, multilingualism, facetoface interaction and.
The theory is an advancement of speech adjustment theory talking about psychological concepts on dynamics of speech. While the theory originally was created purely to examine speech. Experts consider this a spinoff of something called the speech accommodation theory, and attributed to a professor at the university of california. Communication accommodation theory essaysaccording to infante, 1997. These theories help to explain why speakers seek to converge or diverge from the language. Overall, cat is a multifunctional theory that conceptualizes communication in both. Gumperz 1 982b also introduced the notion of speech communities, which. It is the process of modifying an action to fit into a new object solso, 1995. Communication accommodation theory cat is an intergroup theory of interpersonal communication.
Whether you realize it or not, and it can be either conscious or unconscious, you match your accent, your. Fischer 1958 found in a linguistic survey in new england, when he interviewed 24 children, that the choice between the participle ending ing and the in variant, appear to be related to sex, class, personality and mood of the speaker, to the formality of the conversation and to the specific verb spoken. Purpose people change the way they speak to be better understand others to accommodate to their communication needs. Communication accommodation theory cat provides a wideranging framework. Accommodation theory communication accommodation theory cat is the way the speaker adjusting speech, vocal patterns, andor gestures to accommodate the interlocutor in a certain communication. This paper examines the role of accommodation in the medical consultation. Communication accommodation theory cat, revised and elaborated over the past 40 years, has been applied to a wide range of situations, from families to courtrooms, and from media to hospitals, by means of diverse methodologies in many disciplines, and across numerous languages and cultures. Communication accommodation theory in conversation with. They do this in order to gain approval, increase communication efficiency, and. Cat has sparked a great deal of research over the past five decades, with parallel and intersecting traditions of experimental, survey, and discourse.
Pdf on jan 1, 1987, howard giles and others published speech accommodation theory. Communication accommodation theory is related to social psychology. Howard giles, the professor of communication at the university of california, developed the theory which is and according to him is when people try to emphasis or minimize the social difference between the others whom they interact with. Communication accommodation theory of howard giles background cat can be applied to many different contexts including. The first decade and beyond find, read and cite all the research. This process of accommodation is a schemabuilding or schemamodifying process. The first decade and beyond find, read and cite all the research you need on researchgate. Primarily, it focuses on one aspect of accommodation called convergence. Austin a british philosopher of languages, he introduced this theory in 1975 in his wellknown book of how do things with words.
The conception and perception of noncontent speech performance. The goal of this study is to explore if and how speech convergence and language. Approval seeking has been recognized as a prime motive in accommodation. Communication accommodation theory was developed by howard giles, professor of linguistics and psychology at the university of california, to demonstrate how people adjust their communication and behavior to accommodate others in terms of their speech, word choices and gestures. Accommodation theory slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Communication accommodation theory cat is defined as asserts that during communication, people try to adjust their style of speech to others. On the other hand, the accommodation is the creation of new schemata or the modification of old schemata. Apr 15, 20 a first look at communication theory 11,482 views 8. Giles refers to his speech adjustments as accommodation, or changing communication behavior in a way that reduces social distance. Assimilation is a linear process by which one group becomes culturally similar to another over time. The claims of speech accommodation theory and indeed the names of various refinements of the theonr have evolved over the past 20 years, so i will attempt here to give only an overview of the claims of the basic framework giles and coupland 1991 give an excellent summary of the work within this framework. The life of communication accommodation theory cat can be traced back to the development of speech accommodation theory sat devised in the early 1970s by social psychologist howard giles gallois et al. First introduced in 1971, communication accommodation theory, which was known as speech accommodation theory at the time, says that when humans talk to each other, they tend to change the way they talk to match the way the listener talks. Howard giles built communication accommodation theory cat as an answer to questions regarding intent and perception of changing speech patterns, cultural group membership, and social consequences.
Howard giles, the professor of communication at the university of california, developed the theory which is and according to him is when people try to emphasis or minimize the social difference between the others whom. Contexts and consequences 1991, this psycholinguistic theory analyzes the ways in which individuals in social. Family communication the medical profession the courtroom when introduced in 1973, the theory was called speech accommodation theory. Communication accommodation theory wiley online library. Communication accommodation is a communication theory which emphasis the adjustments that people does while communicating. Communication accommodation theory and interviewing. Communication accommodation theory communication studies. If you continue browsing the site, you agree to the use of cookies on this website. Following the exposition and detailed examination of the given examples, arguments are given in favour of an indexical interpretation of the speakers intentions. Treatment recommendations a thesis the requirements for. The theory was developed by howard giles, a professor teaching communication at the university of california in 1971. Introduction the speech act theory considers language as a sort of action rather than a medium to convey and express. The term speech accommodation theory sat was first coined by howard giles in 1973.
Annals of the international communication association. Conversely, the strategy of divergence leads to an accentuation of speech. In essence, when we elect, knowingly or unknowingly, to communicate in the same way the other person communicates. Sat sought to explain the effects linguistics had on interactions between individuals gallois et al. Communication accommodation theory by prezi user on prezi. Accommodation theory holds as a central prediction that this goal will be fulfilled, under specified contextual conditions and recognising several caveats, through speech convergence, a strategy whereby dissimilarities between interlocutors speech styles or codes come to be reduced. Pdf accommodation theory and its implications on language.
Moreover, since language is phenomenologically as much listening as speaking one would be led to analyse what was said comprehensibly to him by others, as well as what he said himself. Communication accommodation theory edited by howard giles. Howie giles on communication accommodation theory duration. The communication accommodation theory is a social science or linguistic theory that contemplates why and how people use speech and auxiliary items like body language to enhance social similarity or difference. According to communication accommodation theory, speakers adjust their speech. Each one of us is aware that our style of speech changes in the twinkling of an eye, as it were, depending on a wide range of variables such as the setting, the topic of discourse, the person we are interacting with, the purpose of the interaction, and so on. Engage your students during remote learning with video readalouds. The original speech accommodation theory defined maintenance as a strategy distinct from convergence or divergence.
Speech accommodation theory is centered around this adaptation process. In linguistics, accommodation is the process by which participants in a conversation adjust their accent, diction, or other aspects of language according to the speech style of the other participant. May 08, 2020 the communication accommodation theory is a social science or linguistic theory that contemplates why and how people use speech and auxiliary items like body language to enhance social similarity or difference. Experts consider this a spinoff of something called the speech accommodation theory, and attributed to a professor at the university of. Howard giles built communication accommodation theory cat as an answer to questions regarding intent and perception of changing speech patterns, cultural group membership, and social consequences giles refers to his speech adjustments as accommodation, or changing communication behavior in a way that reduces social distance. Communication accommodation theory of howard giles by kyle.
The latest presentation of the theory in propositional form indicates how much the scope of the theory widened in the ensuing years, exemplified by the change from speech to communication accommodation theory cat. Definition and examples of linguistic accommodation. Dec 15, 2016 communication accommodation theory was developed by howard giles, professor of linguistics and psychology at the university of california, to demonstrate how people adjust their communication and behavior to accommodate others in terms of their speech, word choices and gestures. Everyone, when interviewing, tries to convey themselves as the best version of themselves. This happens when older people are addressed in a simplified vocabulary with a high. While certain strategies of code choice have been claimed in the speech accommodation theory sat framework to have. Taking this theory as a lens, one can see generational changes within immigrant families, wherein the immigrant generation is culturally different upon arrival but assimilates, to some degree, to the dominant culture. The psychological and linguistic parameters of speech accommodation theory.
May 02, 2012 a great example of communication accommodation theory is how we speak during an interview and how we normally speak with friends. Communication accommodation theory analysis lmssite. Communication accommodation theory cat provides a wideranging framework aimed at predicting and explaining many of the adjustments individuals make to create, maintain, or decrease social distance in interaction. Often characterized as baby talk and can frustrate the elderly, thus leading to a. The paper uses speech accommodation theory to explain how the language addressed to older people is sometimes modified. Also called linguistic accommodation, speech accommodation, and communication accommodation. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Mar 15, 2015 accommodation theory communication accommodation theory cat is the way the speaker adjusting speech, vocal patterns, andor gestures to accommodate the interlocutor in a certain communication. These theories help to explain why speakers seek to converge or diverge from. Giles 1973 not only demonstrated the phenomenon of. A first look at communication theory 11,482 views 8. An infant sucks on a nipple but has to adjust its sucking action in order to drink.
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